Vol. 43 No. 8 (2015)
Published: 2015-09-18
Articles
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Xiaobo Yu, Junbo Chen, Jing Liu, Xiaodong Yu, Kongqing Zhao
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Yuan Li, Jijun Lan, Chengting Ju
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Ambivalent attitude of young people in China toward rich kids: Evidence from behavioral indices
1255-1264Dai Cui, Lili Wu, Jianxin Zhang -
Jian-feng Tan, Ze-wei Ma, Xue-ting Li
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Jiaxin Huang, Lihua Shi, Jun Xie, Lin Wang
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Won Jun Kwak, Hwa-Kyung Kim
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Hai Li, Luke Lunhua Mao, James Jianhui Zhang, Jiaxi Xu
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Effects of review characteristics and consumer regulatory focus on perceived review usefulness
1319-1334Mikyoung Kim, Mira Lee -
Fulei Chu, Long Ye, Ming Guo
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Ya Ping Chang, Yin Gao, Dong Hong Zhu
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Na Wang, Yue-Liang Sun, Pei-Lin Li
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Consumers' processing mindset as a moderator of the effect of country-of-origin product stereotype
1371-1384Chen Yang, Haizhong Wang, Ke Zhong -
Changkai Chen, Hua Xu, Juanjuan Zheng