Vol. 45 No. 5 (2017)
Published: 2017-06-06
Articles
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Guanglu Xu, Huizhang Shen, Christian Bock
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Weinan Zeng, Zewei Ma, Hezhan Li
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Te-Shyang Tan, Tung-Liang Chen, Pao Hui Yang
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How the perceptual fluency of price discounts and promotional cues affect consumer responses
757-772Kikyoung Park, Gangseog Ryu, Youngjee Han -
Mikyoung Kim, Yoonhyeung Choi
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Jin Zhang, Lijun Zhao
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Young-Ju Jin, Suk-Chul Park, Jae-Woong Yoo
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Gyu-Young Lee, Yun-Jung Choi
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Jin Choi, Ok-joo Choi, Joon-ho Kim
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Jihyun Kim, Jung Min Kim
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Zhi-xia Chen, Hong-yan Wang
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Xiaoying Bian, Yifang Wang, Xiaolu Zhong
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Xi Chen, Guofang Liu