The influence of social cues on framing effect
- Keywords:
- framing effect, social cues, relatives, friends, strangers, risk preference, decision making
- Abstract
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I conducted 2 framing effect experiments under different social cue contexts, to investigate how individuals make different decisions according to the relationship between lives at risk and themselves. Participants in the first study were 204 Chinese undergraduates allocated to either positive (lives saved) or negative (lives not saved) conditions, and in the second experiment a different sample of 208 Chinese undergraduates allocated to either positive or negative conditions. The results showed that when lives at risk were interpreted as relatives or friends of the decision makers, the effect of framing on an individual’s risk preference was weakened and no framing effect occurred. In contrast, when the individuals whose lives were at risk were interpreted to be unrelated to the decision makers, framing played an obvious role and a framing effect occurred. Social cues were found to influence the occurrence of framing effect.
- Author Biography
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- Published
- 2014-01-07
- Issue
- Vol. 42 No. 3 (2014)
- Section
- Articles
- License
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