Passion for online shopping: The influence of personality and compulsive buying
- Keywords:
- harmonious passion, obsessive passion, compulsive buying, online shopping dependency
- Abstract
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In this study the relationships among personality traits, harmonious passion, obsessive passion, compulsive buying behavior, and online shopping dependency are examined. An empirical survey of 403 student respondents from a Taiwanese university was conducted. Results show that both harmonious passion and obsessive passion can lead to online shopping dependency; passion is related to compulsive buying behavior; compulsive buyers are more online-shopping-dependent than other consumers. It was also found that three personality traits - openness to experience, agreeableness and conscientiousness - can lead individuals to develop a passion for online shopping activities. These findings may be useful for discussing the influence of personality traits on online shopping activities.
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- Published
- 2008-06-01
- Issue
- Volume 36, 2008, Issue 5
- Section
- Articles
- License
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Author(s) agree that copyright of an article published in SBP Journal is transferred from the author(s) to the journal publisher (Scientific Journal Publishers Limited) upon publication.
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