Online collective action: Procedural unfairness and action support as predictors based on a dual pathway model

• Jing Shi

  School of Educational Science, Shenyang Normal University

• Wei Qi

  Institute of Brain and Education Innovation, East China Normal University

• Lijuan Cui

  School of Psychology and Cognitive Science, East China Normal University

To investigate the social-psychological mechanism of online collective action, we explored the impacts of procedural unfairness and action support in accordance with the dual pathway model of coping with collective disadvantage. Our results indicated that manipulated procedural unfairness and action support independently predicted online collective action intentions in protesting against electrical power restrictions in dormitories during winter for Chinese university students. Procedural unfairness predicted this via emotion-focused coping (group-based anger) but not via problem-focused coping (group efficacy), whereas action support had a facilitative effect via both emotion- and problem-focused coping. Our findings have both theoretical and practical implications for the mobilization, organization, and prevention of and intervention in online collective action.

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