Employees’ perceptions of corporate social responsibility and creativity: Employee engagement as a mediator

• Zelin Tong

  Hainan University

• Liya Zhu

  Shenzhen University

• Ning Zhang

  Shenzhen University

• Lisher Livuza

  North China University of Technology

• Nan Zhou

  Shenzhen University

We explored the relationship between corporate social responsibility (CSR) and employee creativity (EC), and investigated how employees’ perceptions of CSR and EC interact with perceived organizational support. Data from 278 bank employees in Malawi were analyzed using partial least squares regression. We found that employees’ perceptions of CSR were positively related to EC, and that this relationship was mediated by employee engagement. In addition, the moderating effect results showed that when perceived organizational support was high, employees’ perceptions of CSR strengthened their work engagement, which then improved EC. These findings indicate that CSR is an important strategic tool in shaping EC. Theoretical and practical implications are discussed.

1. Zelin Tong, Hainan University
   Management School
2. Liya Zhu, Shenzhen University
   College of Management
3. Ning Zhang, Shenzhen University
   College of Management
4. Lisher Livuza, North China University of Technology
   Economics and Management School
5. Nan Zhou, Shenzhen University
   College of Management

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