Effects of collectivism and individualism on performance: Dynamic collectivism in Korean firms

Keywords:
collectivism, individualism, dynamic collectivism, organizational commitment, creativity
Abstract

In order to understand cultural value orientations of Korean employees, in the study I adopted the concept of dynamic collectivism, defined as the tendency of showing high on both collectivism and individualism at the individual level. I hypothesized that employees with collective dynamism would show organizational commitment and creativity in performance. I tested the hypothesis with 384 employees of Korean firms representing different industries. As predicted, dynamic collectivism increased both organizational commitment and creativity in performance. Beyond this finding, the results indicated that collectivism increased organizational commitment but decreased creativity, and individualism dampened organizational commitment and increased creativity. I concluded that dynamic collectivism is key to understanding organizational dynamics and employees’ orientations in Korean firms.

Author Biography
  1. Moonjoo Kim, Ewha Womans University
    Ewha School of Business
References
Published
2019-01-19
Section
Articles
License

Author(s) agree that copyright of an article published in SBP Journal is transferred from the author(s) to the journal publisher (Scientific Journal Publishers Limited) upon publication.

Disclaimer

Social Behavior and Personality maintains an open editorial policy and may or may not endorse the conclusions made in its published articles. Neither the journal nor its publisher, editors or staff assume any responsibility for any material considered to be offensive or defamatory, or for obtaining any copyright permissions necessary for publication of articles.