Intrinsic and extrinsic motivations affecting impulse-buying tendency in mobile shopping
- Keywords:
- intrinsic motivation, cognitive absorption, extrinsic motivation, perceived ease of use, perceived usefulness, impulse-buying tendency, mobile shopping
- Abstract
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I investigated whether or not the components of the technology acceptance model (TAM), such as cognitive and affective factors, could predict impulse-buying tendency and shopping attitude in a mobile shopping environment. Participants were 234 consumers who had experience of mobile shopping. I conducted this survey using an online survey system provided by a research company. Results showed that cognitive absorption as an affective factor (intrinsic motivation) was related positively to cognitive factors (extrinsic motivations). In addition, cognitive absorption had a significantly positive influence on impulse-buying tendency. Among cognitive factors of the TAM, perceived usefulness affected impulse-buying tendency positively; however, perceived ease of use did not significantly influence impulse-buying tendency. Lastly, I found impulse-buying tendency affected mobile shopping attitude positively. My results suggest that showing an impulse-buying tendency in a mobile shopping environment has a positive impact on shopping attitude.
- Author Biography
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- Published
- 2017-08-01
- Issue
- Vol. 46 No. 4 (2018)
- Section
- Articles
- License
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