Effects of real-world and virtual openness and Internet communication on social creativity: A serial mediation analysis

Authors
DOI:
https://doi.org/10.2224/sbp.6580
Keywords:
social creativity, Internet communication, real-world openness, virtual openness, undergraduates in China
Abstract

We examined the effect of real-world and virtual openness and Internet communication on social creativity using data from 451 undergraduates in central China. They completed the Big Five Personality Inventory, the Social Creativity Questionnaire, and the Internet Interaction Questionnaire. Results of serial mediation analysis using a bias-corrected bootstrapping approach indicated that openness in real-world situations had a significant direct effect on social creativity. Virtual openness and Internet dependence, in combination, mediated the link between real-world openness and social creativity. Individuals’ use of the Internet directly affected their personality and communication. Theoretical and practical implications are discussed.

Author Biographies
  1. Chuanhua Gu, Ministry of Education, China, and Central China Normal University

    Key Laboratory of Adolescent Cyberpsychology and Behavior, and School of Psychology

  2. Jingjing Song, Ministry of Education, China, and Central China Normal University
    Key Laboratory of Adolescent Cyberpsychology and Behavior, and School of Psychology
  3. Enhe Hao, Ministry of Education, China, and Central China Normal University
    Key Laboratory of Adolescent Cyberpsychology and Behavior, and School of Psychology
  4. Zongkui Zhou, Ministry of Education, China, and Central China Normal University
    Key Laboratory of Adolescent Cyberpsychology and Behavior, and School of Psychology
  5. Chuang Gao, Ministry of Education, China, and Central China Normal University
    Key Laboratory of Adolescent Cyberpsychology and Behavior, and School of Psychology
  6. Biying Hu, University of Macau
    Faculty of Education
References
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Published
2017-04-29
Issue
Vol. 46 No. 1 (2018)
Section
Articles
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