Factors influencing the behavioral intention to use food delivery apps

• Eun-Yong Lee

  Kyung Hee Cyber University

• Soo-Bum Lee

  Kyung Hee University

• Yu Jung Jennifer Jeon

  Far East University , Far East University

We examined the relationships between the determinants that affect customers’ use of food delivery apps. Using an extended technology acceptance model, we explored consumers’ experiences in purchasing delivery food through mobile apps. We distributed a self-administered questionnaire online and used structural equation modeling to test the hypotheses. We found that user-generated information, firm-generated information, and system quality had a significant effect on perceived usefulness. In addition, system quality and design quality strongly influenced the perceived ease of use, which improved perceived usefulness, and in turn, perceived usefulness and perceived ease of use affected attitude toward the use of mobile apps. Practical implications for the food service industry are discussed.

1. Eun-Yong Lee, Kyung Hee Cyber University
   Department of Hotel Management
2. Soo-Bum Lee, Kyung Hee University
   College of Hotel and Tourism Management
3. Yu Jung Jennifer Jeon, Far East University, Far East University
   Department of Hotel and Tourism Management

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