Implicit and explicit attitudes of Chinese youth toward the second-generation rich

• Yuanyan Hu

  Chongqing University of Arts and Sciences

• Najam ul Hasan Abbasi

  International Islamic University, Islamabad and University of Sindh

• Shuang Wang

  Soochow University , Soochow University

• Yao Zhou

  Chongqing University of Arts and Sciences

• Ting Yang

  Nanchang Normal University

• Yang Zhang

  Soochow University , Soochow University

We investigated the implicit attitudes of Chinese youth towards the second-generation rich, and the relationship of these with their explicit attitudes. Participants were 119 undergraduate students (58 men and 61 women). Using the Semantic Differential Measure and the Feeling Thermometer Scale, we examined the participants’ explicit attitudes, and we used the Implicit Association Test to assess their implicit attitudes toward the second-generation rich. Results showed that the participants did not show a negative implicit attitude towards the secondgeneration rich. However, the participants exhibited a negative explicit attitude toward the second-generation rich. These results are consistent with previous research. This suggests that the second-generation rich can take advantage of these findings and project a more positive image of themselves to other people in China.

1. Yuanyan Hu, Chongqing University of Arts and Sciences

   Laboratory of Emotion and Mental Health and School of Education

2. Najam ul Hasan Abbasi, International Islamic University, Islamabad and University of Sindh

   Department of Psychology, Department of Psychology

3. Shuang Wang, Soochow University, Soochow University
   Department of Psychology
4. Yao Zhou, Chongqing University of Arts and Sciences
   School of Education
5. Ting Yang, Nanchang Normal University
   Department of Education
6. Yang Zhang, Soochow University, Soochow University
   Department of Psychology

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