Transmitting stereotype-relevant information in conversation: Evidence from Chinese undergraduates
- Authors
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- Keywords:
- shared stereotypes, stereotype-relevant information, communication method, serial reproduction, face-to-face oral serial communication
- Abstract
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In the field of communication, previous researchers who employed the serial reproduction method have mainly used written communication and fictional story assessment techniques. To extend the literature, we conducted 2 studies to explore the communication of stereotype-relevant information using the face-to-face oral serial reproduction method. A research report containing stereotypical information about Tchambuli men (Study 1, N = 40), and a fictional story containing stereotypical information about a football player (Study 2, N = 40), were transmitted through 10 separate chains involving 4 people each. Results in both studies showed that people transmitted more stereotype-consistent than stereotype-inconsistent information, regardless of whether they were retelling a research report or a fictional story. Thus, face-to-face oral serial communication contributes to the maintenance of shared stereotypes.
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- Published
- 2015-12-29
- Issue
- Vol. 44 No. 7 (2016)
- Section
- Articles
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