Testing intention to continue exercising at fitness and sports centers with the theory of planned behavior

• Chang-Ik Song

  Korea University , Korea University

• Hee Sun Park

  Korea University , Korea University

We used the theory of planned behavior (TPB) to explain Korean adults’ intention to continue to exercise at public fitness and sports centers. It was predicted that whether an individual used the centers primarily for sports played alone or for sports played with others would influence how TPB variables were related to intention to exercise. The findings showed that attitude was more strongly related to intention to participate in sports played with others at the centers than it was for sports played alone. Subjective norms were more strongly related to intention to play sports alone at the centers than intention to play sports with others. The implications of the different reasons that motivated people who were doing different types of exercise are discussed.

1. Chang-Ik Song, Korea University, Korea University

   Department of Physical Education

2. Hee Sun Park, Korea University, Korea University
   School of Media and Communication

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