Impact of self-framing on decision making: Timing matters

• Xiaobo Yu

  Anyang Normal University

• Hongning Zhang

  Anyang Normal University

• Xiaodong Yu

  The People's Bank of China Changchun Branch

• Juli Zeng

  Officers’ College of the Chinese People’s Armed Police Force

Our aim was to extend the understanding of self-framing. Our focus was on the impact of self-framing on immediate and delayed decision making. Using cluster sampling, we recruited 350 university undergraduates who completed a self-framing measure adapted from the classic Asia disease problem scenario. The participants were randomly assigned to 2 groups: immediate decision making and delayed decision making. The results indicated that self-framing could influence participants’ decisions. In the immediate decision-making group, when the sure option was described (hedonic tone) more positively than the risk involved, the participants preferred the sure option. However, in the delayed decision-making group, self-framing had no significant impact on the decision made. The results showed that both timing (immediate decision or delayed decision) and self-framing had an impact on decision making, implying that immediate decision and delayed decision may have different cognitive mechanisms.

1. Xiaobo Yu, Anyang Normal University
   School of Education
2. Hongning Zhang, Anyang Normal University
   School of Education
3. Juli Zeng, Officers’ College of the Chinese People’s Armed Police Force
   Department of Military Psychology

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