Self-disclosure on social networking sites

Keywords:
computer mediated communication, self-disclosure, social network sites, personality characteristics, personal information, online communication, social media
Abstract

Our aim was to contribute to the understanding of self-disclosure behavior on social networking sites (SNS). Participants (N = 1,294) completed online surveys comprising measures of willingness to disclose personal information on SNS, self-esteem, SNS affinity, self- disclosure, honesty of self-disclosure, subjective norm, self-monitoring skills, and public self-consciousness. Our findings suggest that self-disclosure mediates the impact of communication-based personality characteristics on the use of SNS, and that subjective norm and SNS affinity also have significant independent effects.

Author Biographies
  1. Kaan Varnali, Istanbul Bilgi University
    Department of Advertising
  2. Aysegul Toker, Boğaziçi University
    Department of Management
References
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Published
2014-11-11
Section
Articles
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