Determinants of the proenvironmental consumption behavior of Chinese rural residents

Authors
DOI:
https://doi.org/10.2224/sbp.2014.42.10.1661
Keywords:
proenvironmental consumption behavior, Chinese traditional culture, personal attitudes, reference groups, Chinese rural residents
Abstract

We examined the influence of Chinese traditional cultural, psychological, and sociological factors on the proenvironmental consumption behavior (PCB) of Chinese rural residents. The results show that Chinese traditional culture (man–nature orientation and collectivism), personal attitudes (environmental cognition and environmental affect), and reference groups had a significant positive influence on proenvironmental consumption intention, which, in turn, increased PCB. Theoretical and practical implications of the findings are discussed.

Author Biographies
  1. Xingdong Wang, Jiangxi Agriculture University
    School of Economics and Management
  2. Ming Tu, Huazhong Agricultural University
    College of Economics and Management
  3. Jinyong Guo, Jiangxi Agriculture University
    School of Economics and Management
References
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Published
2014-09-30
Issue
Vol. 42 No. 10 (2014)
Section
Articles
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