A reexamination of the robustness of the framing effect in cognitive processing
- Keywords:
- cognitive processing, framing effect, robustness, decision making, information processing
- Abstract
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We conducted 2 experiments on the framing effect; recording reaction times in the first using a questionnaire and in the second using a computer-programmed procedure. We found that a positive framing effect caused participants to make faster decisions and show an intuitive, heuristic, decision-making pattern; whereas a negative framing effect caused participants to make slower decisions and show a rational, analytical, decision-making pattern. These results suggest that when decision-making time is not strictly controlled, other potential factors such as individual and cultural differences may influence the robustness of the framing effect.
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- Published
- 2013-12-10
- Issue
- Vol. 42 No. 1 (2014)
- Section
- Articles
- License
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