Effect of audiovisual translation mode on perceived truthfulness of stories on video

Keywords:
audiovisual translation, translation modes, credibility, truthfulness, judgment processes
Abstract

We examined an audience’s perception of the truthfulness of foreign-language speakers across various audiovisual translation modes. We randomly assigned 89 participants to 1 of 3 conditions: (a) English voiceover of Korean speech, (b) English subtitles over Korean speech, and (c) English speech only. Korean speakers in the English subtitle and voiceover conditions were judged as more truthful than Korean speakers in the English-speech condition. In addition, the multiple significant positive correlations among personality traits and truthfulness suggest that an audience judging translation modes may consider personality traits and recreate impressions of the speaker.

Author Biographies
  1. Sinuk Kang, Westfield State University
    Communication Department
  2. Yoonjae Nam, Kyung Hee University
    Department of Culture and and Tourism Contents
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Published
2014-11-04
Section
Articles
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