Impact of mobilization context on employees' donation intentions in China

• Lanying Du

  Huazhong University of Science and Technology

• Fenfen Zhao

  Huazhong University of Science and Technology

• Chi Zhang

  The University of Mississippi

We examined the influence mechanism of employees’ donation intentions in 4 different mobilization contexts in the workplace in China. Employees (N = 528) from 50 organizations in China completed a survey and the results showed that mobilization context has a significant effect both on employees’ perceived pressures and on donation intentions. Specifically, the relationship between employees and the organizer of the contributions in the workplace had a stronger influence on both employees’ perceived pressures and donation intentions than did releasing a list of donors and amount of donations. In addition, perceived pressure was found to play a mediating role between the mobilization context and employees’ donation intentions, and also to have a significantly negative effect on employees’ donation intentions.

1. Lanying Du, Huazhong University of Science and Technology
   School of Management
2. Fenfen Zhao, Huazhong University of Science and Technology
   School of Management
3. Chi Zhang, The University of Mississippi
   School of Business Administration

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