Effects of self-esteem level on risk preference in different tasks

Authors
DOI:
https://doi.org/10.2224/sbp.2013.41.5.815
Keywords:
self-esteem, risk preference, monetary auction, auction game, gambling game
Abstract

Using the Chinese version of Rosenberg’s (1965) Self-Esteem Scale we explored the effects of self-esteem level on risk preference in 2 tasks, based on the exchange theory of money and self-esteem in decision making, within the Chinese cultural context. The results showed that participants with moderate self-esteem had the highest risk preference.

Author Biographies
  1. Yilu Zhong, East China Normal University
    School of Psychology and Cognitive Science
  2. Yongfang Liu, East China Normal University
    School of Psychology and Cognitive Science
References
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Published
2013-03-15
Issue
Vol. 41 No. 5 (2013)
Section
Articles
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