How internal marketing can cultivate psychological empowerment and enhance employee performance

• Qing Yao

  University of Science and Technology Beijing

• Rong Chen

  Tsinghua University

• Guoliang Cai

  Department of Marketing, School of Economics and Management, Tsinghua University

We examined the impact of psychological empowerment on employee loyalty, satisfaction, and task performance with survey data from 617 employees of a petrochemical company in China. Results based on a structural equation model showed that psychological empowerment had a significant positive effect on both employee loyalty and task performance, which was partially mediated by employee satisfaction. In addition, we found that psychological empowerment was significantly and positively influenced by each dimension of internal marketing.

1. Qing Yao, University of Science and Technology Beijing

   Department of Business Administration, Dongling School of Economics and Management

2. Rong Chen, Tsinghua University

   Department of Marketing, School of Economics and Management

3. Guoliang Cai, Department of Marketing, School of Economics and Management, Tsinghua University
   Guoliang Cai is a doctoral student of Marketing Tsinghua University.

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