Factors affecting employee creativity in Taiwan’s Hakka clothing industry

Authors
Keywords:
creativity, personal characteristics, contextual characteristics, Hakka culture, cultural and creative industries, clothing industry, Taiwan
Abstract

I investigated the relationship among employee creativity, personal characteristics, and work environment characteristics in Taiwan’s Hakka cultural and creative industries, specifically the clothing industry. I used snowball sampling to find participants who completed a questionnaire that was either self-administered or administered through telephone interviews, from which I obtained 86 responses for the analysis. I then performed analysis of variance, correlation analysis, and t test. The results reveal that employee creativity was significantly correlated to both personal cognitive style and work environment characteristics. However, the results do not reveal any significant differences in employee creativity with regard to demographic factors.

Author Biography
  1. Hsiu-Ju Hsu, National Pingtung University of Science and Technology
    Department of Fashion Design and Management
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Published
2012-10-30
Section
Articles
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