The psychological explanation of conformity

• Guandong Song

  Northeastern University , Northeastern University , Northeastern University

• Qinhai Ma

  Northeastern University , Northeastern University , Northeastern University

• Fangfei Wu

  Shenyang Jianzhu University

• Lin Li

  Northeastern University , Northeastern University , Northeastern University

Conformity occurs when the subject demonstrates the same behavior or attitude as the object. The subject is the individual who conforms. The object(s) may be individuals, groups, organizations, policies, rules and regulations, or the experience or natural instinct of the subject. Conformity is divided into 2 categories: irrational conformity (herd behavior) and rational conformity (abidance, compliance, and obedience). In this study we explain the meaning of abidance, compliance, obedience, and herd behavior. The conclusions have implications in the fields of commerce, education, service, politics, management, religion, and more.

1. Qinhai Ma, Northeastern University, Northeastern University, Northeastern University
   School of Business Administration
2. Fangfei Wu, Shenyang Jianzhu University
   School of Administration
3. Lin Li, Northeastern University, Northeastern University, Northeastern University
   School of Information Science and Engineering

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