The theory of planned behavior and prediction of entrepreneurial intention among Chinese undergraduates

Authors
DOI:
https://doi.org/10.2224/sbp.2013.41.3.367
Keywords:
entrepreneurial intention, theory of planned behavior, undergraduate students, China
Abstract

In this study I tested the validity of the theory of planned behavior (Ajzen, 1991) and found that it could be used to predict entrepreneurial intention in a sample of 1,330 Chinese students. Attitude represented the most effective predictor of entrepreneurial intention, followed by subjective norms, and then perceived behavioral control. Gender and parents’ entrepreneurial experience had a significant impact on entrepreneurial attitude, subjective norms, perceived behavioral control, and entrepreneurial intention. Effective entrepreneurship education could significantly enhance perceived behavioral control and entrepreneurial intention.

Author Biography
  1. Jianfeng Yang, Jiangxi University of Finance and Economics
    Research Center of Cluster and Enterprise Development, Research Center for Innovation and Strategic Human Resource Management
References
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Published
2012-07-07
Issue
Vol. 41 No. 3 (2013)
Section
Articles
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