Impact of extraversion and sensation seeking on international tourism choices

Authors
  • Cheng-Yu Li

    National Chung-Hsing University

  • Bi-Kun Tsai

    National Chung-Hsing University

Keywords:
extraversion, international tourism, personality trait, sensation seeking, Taiwan
Abstract

Tourism is a leisure-related social activity. People always choose their desired tourism destinations and types according to their interests, intentions, and preferences. This means that personality influences tourism consumers’ behavior. We examined the impact of extraversion and sensation seeking on international tourism choices, based on data obtained from a large-scale survey of Taiwanese nationals aged 20 years and older. The results of our analysis confirmed the research hypotheses, that when compared to people with no international tourism experience, those with international tourism experience tend to have higher levels of extraversion and sensation seeking.

Author Biographies
  1. Cheng-Yu Li, National Chung-Hsing University
    Graduate Institute of Bio-industry Management
  2. Bi-Kun Tsai, National Chung-Hsing University
    Graduate Institute of Bio-industry Management
References
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Published
2012-08-14
Section
Articles
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