Adolescents’ impulse buying: Susceptibility to interpersonal influence and fear of negative evaluation

Authors
DOI:
https://doi.org/10.2224/sbp.2012.40.3.
Keywords:
impulse purchase, fear of negative evaluation, susceptibility to interpersonal influence, social anxiety, adolescents impulse purchase, adolescents, social behavior
Abstract

We examined the effects of susceptibility to interpersonal influence and fear of negative evaluation on adolescents’ impulse buying tendency. A survey of 453 adolescents was carried out and we found the greater the susceptibility to interpersonal influence, the greater the tendency to buy on impulse. Likewise, the greater the fear of negative evaluation, the greater the impulse buying tendency.

Author Biographies
  1. Yi-Hsiu Lin, Aletheia University
    Department of Sport Management
  2. Chen-Yueh Chen, National Chung Cheng University
    Department of Athletic Sports
References
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Published
2012-02-20
Issue
Vol. 40 No. 3 (2012)
Section
Articles
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