Identifying the indicators attracting users to online question and answer discussion forums

• Shan Shan Cheng

  National Central University

• Eric Zhi Feng Liu

  National Central University

• Ruey S. Shieh

  Kainan University

In this study we explored the indicators that attract users to engage in online question and answer (Q&A) discussion forums. Our strategy of recruiting users as a source of information to generate user-centered indicators was a new approach. We conducted in-depth interviews with 41 users to gain a perspective on 2 popular online Q&A discussion forums. To establish a theoretical framework, we employed the personal, environmental, and behavioral components proposed by Bandura (1986). Our findings revealed that 15 indicators are associated with the popularity of online Q&A discussion forums. The indicators identified in this study could be used in future research to guide users in the selection of appropriate online Q&A forums.

1. Shan Shan Cheng, National Central University
   Graduate Institute of Learning and Instruction
2. Eric Zhi Feng Liu, National Central University
   Graduate Institute of Learning and Instruction
3. Ruey S. Shieh, Kainan University
   Department of Information Management

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