Social media usage and work values: The example of Facebook in Taiwan

• Julia Ying-Chao Lin

  Tainan University of Technology

• Angelina Nhat Hanh Le

  Nong Lam University and National Central University

• Shadab Khalil

  National Central University

• Julian Ming-Sung Cheng

  National Central University

Social media, especially social networking, are rapidly becoming very popular online activities among people all over the world. The use of online media is causing several workplace-related problems. Therefore, in this study we investigated the associations between social media usage behavior, personal background, and work values. Using office workers for the research sample and Facebook as the social medium for investigation, an exploratory factor analysis was conducted to dimensionalize the constructs of social media usage behavior and work values. The results of bivariate correlation suggest that personal background and social media usage behavior are correlated and social media usage behavior and work values are partially correlated.

1. Julia Ying-Chao Lin, Tainan University of Technology
   Department of Living Science
2. Angelina Nhat Hanh Le, Nong Lam University and National Central University
   Department of Business Administration
3. Shadab Khalil, National Central University
   Department of Business Administration
4. Julian Ming-Sung Cheng, National Central University
   Department of Business Administration

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