Attitudes and motivations of students taking professional certificate examinations

• Pi-Yueh Cheng

  Tainan University of Technology

• Mei-Lan Lin

  Southern Taiwan University

• Chia-Kai Su

  Southern Taiwan University

In this study we explored the attitudes and motives of business studies students taking examinations for professional certificates, where their participation may have a cognition-oriented motive. The study was divided into 2 phases: in the first phase, a questionnaire survey was used to examine the differences between internal and external encouragement perspectives for those students with and without professional certificates. We found that the intrinsic motivation of students with professional certificates was significantly higher than their extrinsic motivation. In the second phase we examined whether the impact of the external justifications of attitude changes are associated with students’ attitudes toward participation in the examination. Multiple regression analyses revealed that reward, satisfaction, effort, responsibility, and commitment were predictive of participants’ attitudes.

1. Pi-Yueh Cheng, Tainan University of Technology
   Department of Finance
2. Mei-Lan Lin, Southern Taiwan University
   Department of Hospitality Management
3. Chia-Kai Su, Southern Taiwan University
   Department of Hospitality Management

• PDF
  (USD 29)