A model of factors moderating the relationship between new product development and company performance
- Authors
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- Keywords:
- new product development, strategy orientation, power structure, top management team commitment, social network
- Abstract
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What is the relationship between innovation and performance in a company? We argue that the effect of the extent of innovation engaged in by a company on the performance of that company is contingent upon the internal and external elements of the organization, namely, the company’s strategy orientation, power structure, top management team commitment, and social network. Drawing on marketing, organizational theory, and strategy management perspective, we develop a conceptual model that shows how these key contingent factors moderate the relationship between innovation and performance, and formulate some research propositions for future study.
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- Published
- 2009-09-01
- Issue
- Volume 37, 2009, Issue 8
- Section
- Articles
- License
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Author(s) agree that copyright of an article published in SBP Journal is transferred from the author(s) to the journal publisher (Scientific Journal Publishers Limited) upon publication.
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Social Behavior and Personality maintains an open editorial policy and may or may not endorse the conclusions made in its published articles. Neither the journal nor its publisher, editors or staff assume any responsibility for any material considered to be offensive or defamatory, or for obtaining any copyright permissions necessary for publication of articles.