The effects of structural consistency on attitude-intention and attitude-behavior relationships

Keywords:
structural consistency, affective-cognitive consistency, attitude base, attitude intention, relation, attitude-behavior relation
Abstract

The effects of structural consistency including affective-cognitive consistency (ACC) and attitude based on attitude-intention consistency (AIC) and attitude-behavior consistency ABC) were explored. Results revealed the effect of ACC on attitude-intention consistency and the interaction of ACC and attitude based on attitude-behavior consistency. Specifically, an attitude with high ACC led to stronger intention. Regarding the attitude-behavior relation, cognitive-focus attitude with high ACC was a more reliable predictor of behavior, whereas affective-focus attitude predicted behavior equally in high and low ACC conditions.

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Published
2009-07-01
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Articles
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