Social images of disadvantaged groups

Authors
  • Dorcas Susan Butt

    University of British Colombia

  • Edro Signori

    University of British Colombia

Keywords:
disadvantaged groups, social images, perceptions, employment situations
Abstract
Four hundred and thirty participants rated the social images of 8 groups on 67 variables which previous researchers have shown to be important in employment hiring situations. The groups rated were: average adults, women, mental retardates, ex-mental patients, ex-criminals, hippies, blacks, and North American Indians. A factor analysis yielded 6 major dimensions in the social images: appearance, sincerity, ability, outspokenness, fortitude, and security. The variations in the factor scores of the 8 groups were examined to clarify the disadvantages of each group in hiring situations.
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Published
1976-08-01
Section
Articles
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