Ethnic preference of college students for their own and other racial groups

Authors
  • Sandra Jones

    University of Illinois at Champaign

  • Edward Diener

    University of Illinois at Champaign

Keywords:
ethnic preferences, college students, racial groups, job applications
Abstract
Ethnic preferences of black and white college students were measured using participants’ ratings of employment applications of either Afro-Americans, Asian-Americans, or Whites. Participants rated the “applicants” on items falling into 3 broad dimensions: inferred traits possessed by the applicant (e.g., intelligence), personal liking for the applicant, and heterosexual attraction to the applicant. The data revealed that whites preferred white applicants and blacks preferred black applicants across all 3 categories. The findings were weakest in the inferred trait category, but preference for one’s own race was extremely strong in liking and heterosexual attraction categories. The present findings contradict earlier studies which suggested that blacks prefer white stimuli.
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Published
1976-08-01
Section
Articles
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