"I know what I have to do, but..." When hypocrisy leads to behavioral change
- Authors
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Valérie Fointiat
University of Provence
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- Keywords:
- hypocrisy, behavioral change, water conservation, condom use, donations for homeless people, prosocial position, mindful of failures
- Abstract
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Hypocrisy procedure has been used to induce behavioral change in a wide variety of areas - water conservation, condom use, donations for homeless people. Hypocrisy implies the articulation of two factors: advocating a prosocial position and being made mindful of failures to behave according to that advocacy. This dissonance leads to a behavioral change which is the most efficient way to restore the self, in line with the self-consistency conception of dissonance. The aim of this study was to refine this procedure in a new setting: road safety area and specifically respect for speed limits. Moreover, we used a feedback threatening versus strengthening people's self-concept. The results suggest that threatening the selfconcept enhances the hypocritical effect.
- References
- Downloads
- Published
- 2004-12-01
- Issue
- Volume 32, 2004, Issue 8
- Section
- Articles
- License
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