Acceptance intention toward kiosk technology in golf courses
- Authors
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Jee-Hoon Han
Department of Sport Industry Studies, College of Sciences in Education, Yonsei University
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Hye Ji Sa
Department of Sport Industry Studies, College of Sciences in Education, Yonsei University
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- Keywords:
- golf course, technology acceptance, kiosk technology, self-service technology, technology readiness
- Abstract
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This study examined users’ intention to accept the introduction of kiosks into golf courses by using the Technology Readiness Index 2.0 and the technology acceptance model. We conducted an online survey of 274 golf course users and used structural equation modeling to analyze the data. The analysis showed that golf course users were ready to accept new technology in the form of kiosks, owing to their greater efficiency and convenience. On the basis of our findings, golf courses should provide a seamless service to users, raising their awareness of kiosks and encouraging them to consider these as easy and convenient to use.
- References
- Downloads
- Published
- 2024-09-04
- Issue
- Vol. 52 No. 9 (2024)
- Section
- Articles
- License
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