From boardroom to breakroom: Corporate social responsibility, happiness, green self-efficacy, and altruistic values shape sustainable behavior

• Yuxiang Liu

  Economics and Management School, Wuhan University

• Naveed Ahmad

  Faculty of Management, Virtual University of Pakistan

• Linda Heejung Lho

  College of Business Division of Tourism and Hotel Management, Cheongju University

• Heesup Han

  College of Hospitality and Tourism Management, Sejong University

Addressing environmental challenges, such as climate change, requires integrating consumers’ social behavior and personality traits. This study examined how corporate social responsibility (CSR) influences employees’ energy-specific proenvironmental behavior in the hospitality sector, considering the mediating role of green self-efficacy and employee happiness, and the moderating role of altruistic values. Using structural equation modeling of data from a survey of 418 employees in Pakistan, this study found that CSR had a positive impact on energy-specific proenvironmental behavior, with green self-efficacy and employee happiness acting as mediators, and altruistic values acting as a moderator. The findings suggest that CSR initiatives tailored to consumers’ social behavior and personality traits can effectively promote sustainable energy consumption behavior among employees.

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