Tourist revisit intention: A focus on perceived service quality, place attachment, and tourist intimacy

• Haiyang Zheng

  Humanities Education Centre, Henan Institute of Technology, Xinxiang, Henan

• Muhammad Ahmad

  Department of Management and Administrative Sciences, University of Narowal

• Ali Junaid Khan

  Institute of Business, Management, and Administrative Sciences, The Islamia University of Bahawalpur

• Nadia Hanif

  UE Business School, Division of Management and Administrative Science, University of Education

• Iffat Sabir Chaudhry

  College of Business, Al Ain University

The purpose of this paper was to investigate the role of perceived service quality and place attachment in developing place intimacy and revisit intention among foreign tourists visiting Pakistan, by adopting the stimulus–organism–response model. A survey-based, cross-sectional research design was used to collect data from 329 foreign tourists visiting Pakistan. The data were analyzed using SmartPLS. Results supported the conceptualized model and showed there were significant relationships among perceived service quality, place attachment, and tourist revisit intention. Further, there was a significant mediating effect of tourist intimacy in the relationships between service quality and tourist revisit intention, and between place attachment and tourist revisit intention. The findings have vital implications for the tourism industry and for regulatory agencies seeking to boost tourism.

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