Profiling new business development: Personality correlates of successful ideation and implementation
- Authors
-
-
- Keywords:
- New Business Development, personality inventory, idea generation, concept implementation, personality tests
- Abstract
-
This study was aimed at investigating the relationship between personality traits and success in different roles involved in New Business Development (NBD). NBD is a process in which analysts generate ideas for new products or services, evaluate their feasibility, and develop implementation plans for those that are most promising. A personality inventory was created to identify individuals with traits better suited for the idea generation or concept implementation role. To evaluate the validity of the inventory, supervisors rated 68 NBD employees who also completed the personality inventory. Results indicated that being more innovative and less methodical was associated with success at idea generation, whereas being less innovative and more methodical was related to role success for implementation. This suggests that personality tests can be used to guide the selection and/or placement of employees in NBD settings.
- References
- Downloads
- Published
- 2003-02-01
- Issue
- Volume 31, 2003, Issue 1
- Section
- Articles
- License
-
Author(s) agree that copyright of an article published in SBP Journal is transferred from the author(s) to the journal publisher (Scientific Journal Publishers Limited) upon publication.
Disclaimer
Social Behavior and Personality maintains an open editorial policy and may or may not endorse the conclusions made in its published articles. Neither the journal nor its publisher, editors or staff assume any responsibility for any material considered to be offensive or defamatory, or for obtaining any copyright permissions necessary for publication of articles.